Exhibit 99.1

CONSENT OF J.P. MORGAN SECURITIES LLC

We hereby consent to (i) the use of our opinion letter dated January 16, 2019 to the Board of Directors of Fiserv, Inc. (the “Company”) included in Annex E to the Registration Statement on Form S-4 of the Company, which includes the joint proxy statement/prospectus (the “Joint Proxy Statement/Prospectus”) relating to the proposed merger of a wholly owned subsidiary of the Company and First Data Corporation, and (ii) the references to such opinion in such Joint Proxy Statement/Prospectus. In giving such consent, we do not admit that we come within the category of persons whose consent is required under Section 7 of the Securities Act of 1933, as amended, or the rules and regulations of the Securities and Exchange Commission thereunder, nor do we hereby admit that we are experts with respect to any part of such Registration Statement within the meaning of the term “experts” as used in the Securities Act of 1933, as amended, or the rules and regulations of the Securities and Exchange Commission thereunder.

 

February 14, 2019