Digital Banking Gets More Rewarding as Fiserv Partners with Cardlytics
- Reward programs are currently available through Corillian Online®, with plans to integrate into Mobile MoneyTM
- Targeted, merchant-funded reward offers appear in customer transaction history
- Customers can redeem rewards in-store or online, without coupons
Cardlytics' transaction marketing platform is unique in that it enables financial institutions to present offers that are funded by local, regional and national merchants, and are personalized using an account holder's actual spending patterns to ensure the offers are relevant to each recipient. For example, a customer who ate at a fast food restaurant earlier this week might be presented with an offer to earn rewards from another fast food chain. Offers are presented directly beneath relevant line item transaction records when customers view their transaction history online or through a mobile device. This is accomplished without using any personally-identifiable information and no transaction data ever leaves the security of the financial institution.
"The integration of merchant rewards into the daily banking experience
is a highly relevant proposition for both consumers and financial
Rewards programs initiated through
"Our partnership with Cardlytics allows our financial institution
clients to leverage existing transaction data to deliver highly relevant
offers that benefit consumers," said
The Cardlytics reward program can be implemented as cash-back, points or miles but is typically implemented as a cash-back rewards program, complementing existing card rewards programs the financial institution may have in place.
"Financial institutions are looking for ways to differentiate themselves
in the marketplace while continuing to provide added value to their
customers, and our platform is a proven method to achieve both," said
Cardlytics - http://www.cardlytics.com/
Cardlytics Offer Example - http://ow.ly/4sKjt
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers' actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers' banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics' multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
Senior Public Relations Manager
Senior Account Agent
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