Company rebrands as Raddon and relaunches with new research and
consulting services to provide financial institutions the insights they
need to grow in today's competitive market
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that Raddon Financial Group has
relaunched with an updated slate of research and consulting services for
financial institutions. These services are designed to provide banks and
credit unions with the insight and direction they need to navigate an
increasingly competitive market. As part of the relaunch the company has
been rebranded as RaddonSM, a Fiserv company. A redesigned
website at raddon.com
offers access to research reports and provides insights via the Raddon
"Raddon has been a sought-after source of financial industry insights
and expertise for more than 30 years," said Chris Canton, senior vice
president, Raddon. "In today's rapidly changing world, bank and credit
union clients rely on us for information that helps them anticipate
future demand and positions them to grow. We're changing how we go to
market with a focus on delivering actionable insights that enable our
clients to better serve their customers and members."
The heightened emphasis on research and consulting is evident in the
company's investment in services such as Raddon Research Insights,
Performance Analytics and consulting.
Raddon Research Insights
Raddon Research Insights, an evolution of the former Raddon Strategic
Planning Study Group, examines the financial behaviors, intentions and
attitudes of consumers and small businesses in the United States.
Research delves into topics such as usage of banking channels (branch,
online, mobile, etc.), technology adoption, financial product design and
usage, and the competitive landscape. In order to capture the rapid
changes taking place in these areas, Raddon will conduct a minimum of
eight topical research studies per year. Findings will be shared with
subscribers via research papers and webinars.
"The pace of change in financial services is extremely rapid, driven by
new technologies and changing user expectations," said Bill Handel, vice
president of research, Raddon. "Frequent research ensures our clients
are able to stay up to date with information on how people are managing
their financial lives. We help our clients spot trends and changes so
they can be ready to serve customers in the ways they expect."
Raddon will also launch a new conference, the Raddon Research
Conference, to establish a forum to share and discuss research findings
as well as their practical application through marketing and business
Performance Analytics, formerly known as the Raddon CEO Strategies
Group, provides new product ideas, strategies for segmentation, insights
on pricing, profitability measurement, and actionable insights based on
a financial institution's own unique data. Specific areas analyzed can
range from branch optimization to loan growth. Twice a year, clients
receive a detailed performance and opportunities report customized to
their financial institution.
Raddon will continue to host its annual Raddon CEO Forum featuring
strategy sessions targeted to large credit union executives. Raddon also
offers semi-annual Performance Analytics workshops, where participants
can review results from their organization and interact with peers to
share best practices.
The new Raddon consulting suite has three pillars: Strategy Services,
Marketing Services, and Sales and Service Culture Transformation.
Raddon combines unique industry expertise with proprietary research,
analytics and benchmarking diagnostics to tailor market-driven
strategies for sustainable performance improvements and measurable
results. Senior level financial services consultants at Raddon help
financial institutions ensure a solid differentiated strategic
foundation, create segment-specific growth strategies, align products
and services with customer needs, create marketing and communication
plans and improve sales and service productivity.
Visit the new website at raddon.com
for information on Raddon services, access to research reports and the
Raddon Report blog.
Raddon, a Fiserv company, has been providing financial institutions with
research-based solutions since 1983. Raddon works exclusively with
financial institutions, understands the industry and can apply practical
know-how to the unique challenges and opportunities financial
institutions face. Raddon combines best practices in research and
analysis with consulting and technology solutions to help institutions
achieve sustainable growth and improve financial performance.
Fiserv, Inc. (NASDAQ: FISV) enables clients worldwide to create and
deliver financial services experiences that are in step with the way
people live and work today. For more than 30 years, Fiserv has been a
trusted leader in financial services technology, helping clients achieve
best-in-class results by driving quality and innovation in payments,
processing services, risk and compliance, customer and channel
management, and insights and optimization. Fiserv is a member of the
FORTUNE® 500 and has been named among the FORTUNE Magazine World's Most
Admired Companies® for four consecutive years, ranking first in its
category for innovation in 2016 and 2017. For more information, visit Fiserv.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170308005949/en/
Director, Public Relations
Elizabeth McMillan, APR
Source: Fiserv, Inc.
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